Online Marketing
Attracting
Online Deposit
Dollars
How a community bank in Virginia drew millions of dollars in
new deposit accounts through the judicious use of pay
per click and online display advertising
by Nick Kastner, CFMP
I
n today’s economic climate, any opportunity to generate additional capital
for fewer marketing dollars is as welcome as it is hard to come by.
There are a number of ways to generate deposit
dollars online, and many of them can be less time
consuming and costly than traditional advertising. With a
relatively simple online banking platform and application,
financial institutions can take advantage of a multitude of
online marketing channels that are inexpensive and easy
to implement.
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