Institution:
Assets:
Pioneer;Services,;Kansas;City,;Mo.,;a;Division;of
MidCountry;Bank,;Metropolis,;Ill.
$851;million
F L INANCIA
PEP
TALK
PIONEERSERVICES.COM
Pioneer Services has offered free, award-winning financial education to
military families for nearly a decade. In 2010, the company added podcasts to its financial educational offerings (nearly 50 articles, two printed
books and several in-office presentations).
Called the Pioneer Educational Podcast series’ “Financial PEP Talk,”
the podcasts were designed to meet the needs of a highly mobile and
technologically savvy customer base.
Each episode lasts between six to 10 minutes, and covers a specific
topic (such as budgeting or saving), or a current issue (such as certain
provisions of the CARD Act that went into effect in mid-2010). All epi-
sodes are produced completely in-house,
and new ones are released every few weeks.
The objective was to provide another
avenue of financial education for custom-
ers who are often deployed overseas and are
skilled with technology.
The podcasts are intended to give effec-
tive and accurate financial information and
tips that are easy to use. The podcasts are
listed on i Tunes and online directories.
New episodes are promoted through
press releases, in-office materials, communication with key stakeholders and social
media.
The company’s hope was that the podcasts would help to position it as an expert
on financial education.
To listen or learn more about
the Financial PEP Talk
podcast series, please visit:
PioneerServices.com/podcast
