Institution:
River;City;Bank;(assets:;$1;billion),
Sacramento,;Calif.
The bank has spent the last two years producing a video series designed to provide
insight and information about financial issues of interest to consumers in the Sacramento region. The videos are posted on the bank’s website and on You Tube.
The bank’s president and CEO, Steve
Fleming, began using video as a means of
communication and education in 2009,
answering questions he and his team often
heard from customers.
Currently the bank is producing the
fourth installment in the series, entitled,
“Ask Steve.” The videos have garnered
more than 10,000 unique views since
inception.
Each segment of the series features area
business men and women who “Ask Steve”
questions about banking, finance and the
economy. The bank is launching one new
video with a new topic every week.
Some recent topics have included:
m;In plain English, how will the new Financial Reform Act impact me?
m;Is the new healthcare reform good or bad for business?
m;What are the real benefits of banking with a community bank?
In conjunction with the new video series, the bank has also launched the Ask
Steve blog, which will provide ongoing perspective regarding banking and economic
issues, share details about the latest industry trends and give insight into news from
River City Bank. Consumers are encouraged to leave comments on the blog and
to submit additional questions for consideration in upcoming editions of the “Ask
Steve” video series. The series can be viewed at www.rivercitybank.com.
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