It’s More than a Name
BankPlus, Ridgeland, Miss.
The Ramey Agency. Film Production:
Bueno Films, Los Angeles
These two videos used Eli Manning, football quarterback for the New York
Giants, to make the point that the bank provides excellent service to all its
customers—but not just “celebrities.”
The spots imagine what it would be like
if Eli Manning had ordinary jobs, as a pizza
deliveryman or a children’s entertainer.
The ads show that at BankPlus “everyone is
treated like a star.”
The spots fit well with the BankPlus
brand and Eli Manning’s easy-going per-
sonality, says Rob Armour, the bank’s chief
marketing officer. “We wanted to create
spots that cut through the clutter, which is
sometimes hard when your spokesperson is
so well known.”
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