When your cross-sell program delivers more than $1,000 in account balances for each $1 invested, it’s not luck. It’s Harland Clarke.
Using proprietary Stratics® predictive modeling, our marketing program for
a large regional bank optimized promotions to cross-sell seven products across
multiple channels. The results were impressive right out of the gate.
In fact, the overall response rate rose to an average of 3.9% while the average
Harland Clarke Marketing Services.
account balance increased by 50%. When it comes to cross-sell programs,
it takes more than a lucky horseshoe to harness success.
Leave nothing to chance.
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Many variables impact marketing campaign success. Harland Clarke does not guarantee
or warrant earnings or a particular level of success with a campaign.