m;Draft effect on bill payment: more than 60 per-
cent who activated an e-bill added an additional bill for
payment through their financial institution
These results show that an introductory period can have a
significant impact on e-bill adoption, particularly among first
time users, Liserson observes.
A sample page
new e-bill service
for bank customers.
BBVA Compass Developing
Its Own Mobile Apps In-House
BBVA COMPASS (ASSETS: $62 BILLION),
BIRMINGHAM, ALA., has launched an enhanced version of its free Android app, which now allows users to pay
bills as well as view check images, transaction receipts, account charts and payments.
BBVA Compass is an example of a regional bank that has
been developing its smartphone and tablet apps in-house.
The bank says that the Android app was upgraded to
respond to customer feedback and also to incorporate more
innovative technology. As part of the bank’s strategy to align
the functionality and the look-and-feel of all of their mobile
apps, its graphical design is consistent with the iPhone 2.0
mobile banking app that was released in March.
“Mobile banking is growing and evolving at a rapid pace,”
says Alex Carriles, executive vice president and director of
mobile strategy and retail innovation at the bank. “Because
this new app is based on an exclusive in-house development,
we will be able to add more features, more frequently. There
are many things that our customers would like to see in our
apps, and we have heard them loud and clear, and nearly
every feature they have requested, and more, will be added to
our apps throughout this year.”
BBVA Compass first released its Android app
in 2010, allowing customers to retrieve balances,
review transactions, transfer funds and locate
branches. Over the last two years, the bank’s Mo-
bile Strategies team has launched native apps for
iPhone, BlackBerry, Android, iPad and PlayBook.
A view of a screen on the new Android app for mobile
banking developed in-house by BBVA Compass,
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