Mobile payments are not here yet, but Zions Bank, Salt
Lake City, is preparing to quickly take advantage of the
service once it arrives. The bank has launched a mobile
cash rewards app that conditions customers to reach
for their mobile phone for discounts or cash back
whenever they enter a store.
INTERVIEW BY WALT ALBRO
The app contains two types of merchant-funded offers:
“show your phone” coupons and cash back rewards. The
mobile program, known as AmaZing Deals, features offers at
hundreds of local and national restaurants, retail shops, hotels,
golf courses, automotive service providers and more,
stretching from Southern Utah to Northern Idaho.
ABOUT 18 MONTHS AGO, ZIONS BANK, SALT LAKE CITY, introduced a mobile application that provides mobile cash rewards to custom- ers who shop in local stores. Zions, which has an asset size of $19 billion, called the app a “cutting edge” program that was among
the first offered by a bank in the United States.