Redesign Is Cleaner, More Intuitive to Use
Institution: Community Bank of the Chesapeake, Waldorf, Md.
Asset size: $1 billion
Agency: Financial Marketing Solutions, Franklin, Tenn.
This website redesign was intended to be more than just a facelift, according
to Diane Hicks, CFMP, assistant vice president and marketing manager. The
new site features enhanced functionality and user experience, she notes. It was
designed to be clean and easy to navigate.
The old homepage was cluttered with menu options; the new
one is more focused and showcases the bank’s core brand message:
The new site was designed to have a consistent experience,
regardless of whether accessed on a desktop computer, a smart
phone or a tablet.
“The content of the site was also reimaged, making it more
intuitive for customers,” says Hicks. Along with information on
the bank and its products and services, the site has a Learning
Center that provides information about financial wellness.
Other new features include business success story spotlights,
an “About” page and an entire section devoted to community