When Steele needed to introduce the new bank name,
he turned to a dominant broadcast station for much of the
bank’s footprint: NBC affiliate WSAZ-TV in Huntington.
Steele started with 30-second spots reminding viewers that
the bank’s name had changed but that its brand remained
the same. It was still the same neighborhood bank where
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Ban ABA half pg ad.indd 1 1/26/15 4:45 PM
With many separate small-town markets, Premier bank
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