BY RHONDA FOXWORTH
FOOD AND MUSIC ARE TWO THINGS THAT EXCITE PEOPLE. Put them together, and you’ve got the makings of a powerful event. But what happens
when you combine food and music with
a community bank? You have an opportunity to energize and excite your community—while also promoting your bank.
Banks are frequently solicited to be one
of the sponsors of community events. But
this often involves nothing more than donating money in return for getting the bank
logo displayed at the event.
A more high-powered way for a bank
to help the community and to get noticed
is for the bank itself to organize an event.
Below are two examples of bank-sponsored
events followed by a list of helpful tips and
best practices for success.