CONTINUING EDUCATION QUIZ
Optimizing Your Branch Network
By Deb Stewart
1. Smaller branch networks are seen as most threatening to:
a. Global banks.
b. Large national banks.
c. Large regional banks.
d. Small regional/community banks.
2. Banks should choose an appropriate mix of branch
models to support their:
a. Customer age profile.
b. Desired customer experience.
c. Level of foot traffic.
d. Specialized customer needs.
3. To optimize your branch network over time, you need to:
a. Track how customers are interacting through different
Strike Up the Band
b. Survey customers about what type of branch they want
c. Figure out where your customers are located and which
locations are closer to them.
d. Base the decision purely on branch profitability.
By Rhonda Foxworth
4. The community event and the event experience should
represent the bank’s:
5. One effective way to promote your community event on
social media is to:
a. Designate separate channels but share posts on bank
The Profit Disruption
b. Concentrate all social media promotion on a single channel.
c. Focus on promoting the event prior to the opening day of
d. Use social media to post video showing portions of the event.
By Bryan Knops and Neil Hartman
6. All of the following can generate greater wallet share and
noninterest income EXCEPT:
a. Allowing internal cross-functional collaboration.
b. Bundling of products and services.
c. Implementing a 360-degree view of customer’s activity
across all internal products and services.
d. More widespread use and integration of digital channels.
7. Monthly statements can generate cross-selling and fee
income by adding:
a. Format changes.
b. Analysis and predictions.
c. Stronger branding.
d. Greatly expanded transactional information.
8. Customers are still willing to pay for:
a. Bill pay.
b. Checking accounts.
c. Personalized service.
d. Use of out-of-network ATMs.
Extending Your TV Reach
By Walt Albro
9. Premier Bank believes it gets the best-cost benefit
by placing broadcast TV ads on the following type of
a. News or news talk.
b. Soap operas.
c. Talk shows.
d. Game shows.
10. Bookend ads are most effective when used in conjunction
with the following type of campaigns:
b. Product promotion.
c. Both branding and product promotion.
d. Neither branding or product promotion.
The Continuing Education quiz in ABA Bank Marketing and Sales magazine provides up to 10 continuing education
credits per year to Certified Financial Marketing Professionals (CFMPs). Each quiz consists of 10 questions taken from
the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. You must correctly answer
seven out of the 10 questions to receive the credit.
To take the quiz, please go to www.icbmembers.org, login and click on “Continuing Education Quizzes (ABA Bank
Marketing and Sales magazine)” located on the left-hand side of the page. Once you have completed the quiz, you
will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are
automatically uploaded to your record and will show under “My Continuing Education Credits” within 48 hours. If
you have any questions, contact ICB’s Continuing Education Manager at firstname.lastname@example.org.