Meet the Super Squad!
Institution: Charles River Bank, Medway, Mass.
Asset size: $186 million
Agency: Sundin Associates Inc., Natick, Mass.
The bank has been heavily involved in helping children to learn the
basics of savings and financial responsibility. The bank wanted to
create a dog/superhero mascot that can be used to make financial
literacy more exciting to young children.
The agency suggested that it would increase the appeal to both
boys and girls and generate more storytelling opportunities if the
bank created a team of superheroes—along the lines of the Justice
League or Batman, Robin and Batgirl.
The team, called the CRB Super Squad, consists of Charlie, a
Labrador retriever, a natural born leader; River, a golden retriever,
the team’s computer specialist; and Barks, Charlie’s sidekick, who is
a beagle that’s ready for action.
From the bank’s website, children can download coloring sheets
and character masks. They can also download information about
Print the mask on regular paper or cardstock and cut out.
Use a hole punch and string or ribbon to create your own mask.