Institution: Bank of the Sierra, Porterville, Calif.
Asset size: $1.4 billion
Agency: Pannos-Winzeler Marketing, Bedford, N.H.
The bank unveiled its new website early this year in connection with a bank
rebranding. The bank’s new tagline is “Keep Climbing.”
The previous website was very
conventional. The new one utilizes
strong visuals and attempts to convey
a sense of locality. The website is
action-oriented. When looking at
bank products, the user can review
information and click a button to
instantly “open” an account. Navigation
is designed to be clean, simple and
intuitive. The website is designed to
operate as an e-branch.