what students are saying:
The School of Bank Marketing and Management was an incredible
experience for me, especially for my professional development…I
have already applied what I have learned in a number of situations,
have a greater understanding and appreciation of the financial
decisions my bank leaders make, and best of all,
I feel more empowered in my role and what I can
contribute to my bank.
Vice President and Marketing Director,
Pacific Continental Bank,
The ABA School of Bank Marketing and Management offers an
incredible opportunity for all bank marketing professionals to
sharpen their skill sets; assess their strategies against changing
industry dynamics; strengthen their ability to prove the value of
investment in marketing resources; gain a seat at the table in
forging new platforms to support changing customer needs; and
truly collaborate with professionals that are facing the same
challenges and have similar goals.
The networking opportunities alone support the
value of your attendance.
elIzAbe Th nAgy,
AVP, Marketing Communications Manager,
NBT Bank NA,
ABA’s School of Bank Marketing and Management was one of
the best experiences of my professional career. Loaded with
information to make transformational change in any size
organization, SBMM changed the way I look at Marketing to a more
results-driven approach. Spending one full week with peers from
across the country allowed for a wealth of knowledge that
complemented the outstanding professors well.
…A definite training all bank marketers should
add to their professional development docket.
Testimonials are unpaid endorsements. Views expressed are individual. Amy Delaney, Elizabeth Nagy and Caitlin Ludwig
are either graduates or current students at the ABA School of Bank Marketing and Management.