lets you know on an hour-by-hour basis what the most
popular searches are. If you write a timely post centered
on one of these trends, you may get a quick traffic boost
to your blog.
5. Get (somewhat) personal. Just because it’s a business
blog doesn’t mean it has to be all business. Sharing select
details about your personal life can get you a lot of mileage because it accelerates the “know, like and trust” factors
that are crucial for building relationships. The trick, says
Satterfield, is to relate these details to your business—such
as the vacation you just took to the Bahamas, where you
collected shells on the beach with your daughter, which
reminded you of an important premise you wanted to
share with your clients.
6. Channel your inner Seinfeld or Silverman. Your
readers probably sought out your blog post because they
were looking for specific, maybe even technical information, insight or advice. But that doesn’t mean you should
shy away from humor, whether it’s tame or even slightly
Like most humans, your readers will appreciate a good
chuckle—and more to the point, they’ll be more likely to
remember your business because you made them laugh.
7. Watch your word count. In general, try to write posts
that fall between 300 to 500 words. Many social media experts
agree that 300 words is the minimum number necessary to
get SEO benefits for your blog. (In other words, don’t count
on shorter posts to affect your ranking in search results.)
And once you go past the 500-word mark, you may be in
danger of “losing” some readers’ attention.
“We live in a fast-paced world, and on the Internet
especially, there are endless shiny objects that can ‘steal’ a
reader’s attention,” Satterfield points out. “That’s why it’s
important to hone your ability to say something of substance
succinctly. If you do need to use more than 500 words,
break your post up into Part I and Part II, using the same
headline. You’ll get twice the SEO bang for your blog!”
8. Give them something to look at. We live in a visual
culture, so spice up your posts with pictures. This will
make them more interesting and memorable to readers.
But don’t rely solely on stock content. Post original photos
or graphics from time to time and caption them with SEO-friendly keywords, which will boost your blog’s rankings.
“If you’d like, you can even embed videos in your blog
posts,” Satterfield says. “Whether you’re sharing a clip that
showcases a product you just launched or videoing yourself
talking directly to the viewer about a topic of interest, visitors to your blog will appreciate the multimedia approach
and may share your videos with their own circles.”
If you follow these guidelines, you’ll maximize your chances
of bringing all kinds of new people into your business life,
while also (hopefully!) having fun, Satterfield concludes. “And
best of all, the power of writing a regular blog goes beyond
building a brand for your business and attracting new clients.
If you do it consistently, your blog becomes a powerful tool
for cementing relationships with your existing clients and
thwarting the attempts from your competitors to poach them.”
Shown are views of the Community Bank of the Chesapeake blog,
and Twitter pages.