You can boost your Facebook
traffic by developing contests in
which residents vote on which local
nonprofits should receive a special
charitable contribution from your bank.
BY RHONDA FOXWORTH
Sure, you can pay for ads—but why not invest
that money in a social media contest instead? Social
media contests get people talking. They provide the
spark that starts conversations, increasing engagement and generating excitement. Contests can be
as simple as “Like this post to be entered in a drawing” or as challenging as requiring users to upload
But what can really set your bank apart is a social media contest to give money to a local nonprofit organization.
PERHAPS YOUR BANK’S FACEBOOK PAGE HAS NOT BEEN RECEIVING MUCH ACTION LATELY, and you’re looking for a way to bump up viewership. And, because of Facebook’s
new algorithms, many people may not be seeing
your posts anyway. How do you respond to these