Mobile responsive website
Mobile users expect a good mobile
experience and delivering one boosts
perceptions of your financial institution. Sixty-one percent of people have
a better opinion of brands when they
have had a good mobile experience.
Your website should be programmed with mobile responsiveness
in mind. A mobile responsive website
will configure itself to the screen dimensions of the device being used and
make the website experience more
Web searches performed on a mobile device account for 25 percent of all searches. Google rules this world of search, and
it’s pivotal to be found in search results.
There are several ways to do this:
m;Local Search: The local search
market is critical for financial institutions’ organic search results.
Search engines use location information to display enhanced results
on mobile devices.
TODAY, 58 PERCENT OF ALL AMERICAN CONSUMERS own a smartphone, 42 percent own a tablet and the vast majority keep them within arm’s reach. It’s important for marketers to understand how to best reach their customers in this mobile environment.
Staying within Arm’s Reach of
Ninety-one percent of people keep their phone within 3 feet, 24 hours a day.
A mobile call
An example of an
ad inserted in a
An example of a review posted on a
mobile search listing.