Is a Dot-Bank Domain Name in Your
FTLD also was created to apply for
the dot-insurance (.insurance) top-level
domain. The dot-insurance application is still pending with the Internet
Corporation for Assigned Names and
Banks currently have had a dot-com
Internet address may now obtain a dot-bank top-level domain.
Example: A bank with a dot-com
address ( ABCBank.com) can now reg-
ister a dot-bank address ( ABC.bank).
Registration will be open only to
verified members of the banking community starting June 1, 2015. Domains
will be assigned on a first-come, first-served basis.
Better security is one major advantages of the new domain name. Dot-bank registration will require a series
of controls not currently used by the
operators of other commercial domain
names. This means that under dot-bank, financial institutions would have
less need to buy up “defensive” domain
names to prevent scammers from setting up phony bank websites.
Dot-bank would also create new
branding and marketing opportunities.
A dot-bank address, for example, would
help to differentiate a bank from competitors. Also, the domain name could
be marketed as a security enhancement.
“Marketers who are interested in
their bank’s acquiring the new domain
name should collaborate with their
head of information technology and begin planning now,” says Craig Schwartz,
managing director of the f TLD Registry
Service, Washington, D.C.
Banks that own the trademark on
their name can
clearing house of (ICANN) and
purchase the new domain with the
trademarked bank name starting May
The development of the dot-bank
name is an outgrowth of the 2008
decision of ICANN to open up the Internet to thousands of additional top-level domains in addition to existing
ones such as dot-com and dot-org.
For more information and answers
to frequently asked questions about dot-
bank, go to www.aba.com/dotbank.
ACOMPANY ESTABLISHED BY ABA, the Financial Services Roundtable and other industry partners—known as Financial Top-Level Domain (f TLD) Registry Service LLC—signed an agreement recently to operate the reg-
istry for the new dot-bank (.bank) Internet domain name.
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