THE NEW HOME OF THE ATLANTA BRAVES BASEBALL TEAM WILL BE NAMED SUNTRUST PARK,
reports Atlanta-based Sun Trust Bank. Construction of the
ballpark is slated to begin later this year and is scheduled to
open in the spring of 2017.
The ballpark is part of a multiuse development that will
include shops, restaurants, offices and residences.
“This partnership provides Sun Trust increased visibility on a regional and national level through a truly unique
mixed-use development that will attract fans and visitors
throughout the year,” says bank Chairman and CEO William
H. Rogers Jr.
The 25-year agreement includes marquee signage for
the bank as well as additional signage and promotional opportunities throughout the ballpark and adjacent mixed-use
The naming of the ballpark provides the
bank with the value of embedded marketing through the fan experience—
regionally and nationally, notes Susan Johnson,
the bank’s chief marketing officer. “It’s
not a pitch or a sale but a more holistic
Because the facility is a first-of-its-kind
park, a world-class fan experience, the embedded marketing concept will have added
value, Johnson observes.
Sun Trust has had a relationship with the
Braves for decades. (
SunTrust Bank Signs Naming Rights Deal for New
Atlanta Braves’ Ballpark
Elizabeth Hannah Pannos-Winzeler
Mergers & Acquistions
The Bank of Kentucky
Shown are two
artist renderings of
the Sun Trust Park,
the new home of
the Atlanta Braves,
which will open in
the spring of 2017.
Sun Trust purchased
the naming rights to
the facility, which
is located at the
intersection of I-75
and I-285 in Atlanta.