What do you call the area that manages trust,
investments, brokerage, etc. Does anybody
have a snazzy name?
Joann Marsili, CFMP
Fidelity Deposit and Discount Bank | Scranton, Pa.
It All Goes Under the Label of Wealth
Trust, retirement 401(k) plans for businesses,
investment management, brokerage, private
banking, estate planning, etc., all come under
the umbrella of Wealth Management.
Audri Godfrey, CFMP
Security National Bank of Omaha | Omaha, Neb.
It’s Wealth Management or Retirement
Wealth Management includes: Trust & Investments, Alerus Investment Advisors and Alerus
Retirement Services includes: Alerus
Retirement Solutions, Retirement Income
Solutions (IRA roll-overs), and ESOP
We recently pulled retirement services out separately from
wealth management because this part of our business ad-
ministers retirement plan assets as opposed to managing the
assets. Thus, from a reporting standpoint, our management
team felt it more accurate to treat them as separate business
Alerus Financial N.A. | Grand Forks, N.D.
We Avoid the Term ‘Wealth Management’
We use Trust & Investment—again, nothing
snazzy here! We’ve stayed away from the term
“Wealth Management” because the department senior vice president worries that it
implies the need for customers to have accumulated a lot of wealth already.
Melanie Reneris, CFMP
Greenfield Savings Bank | Greenfield, Mass.
Consider Adding a Descriptive Term to the
Front of Back of the Basic Title
My suggestion is to scan your market. What is
the market used to hearing? This will likely be
the best direction for something they’re used
Next, if you’re looking for a distinctive, consider adding a differentiator in the front or the
back. “Premier Wealth Management Services at
X Community Bank.” It’s a mouthful, but you can use it well
for marketing, and the colloquial use will likely be shorter.
Mentor Marketing | Milford, Ohio
Do You Have a Catchy Name for Services Such as
Trust, Investments and Brokerage?
Below are excerpts from a recent online question-and-answer session conducted by marketers who
participate in the ABA Marketing Network’s Online Community.
Want to Join the Discussion?