A Puzzling Campaign
Institution: SpencerBANK, Spencer, Mass.
Asset size: $460 million
Agency: Davis Advertising, Worcester, Mass.
Life is full of puzzles. That was the theme of this campaign designed to
modernize the brand without diluting the bank’s established identity and
The campaign included print, online, out-of-home, radio and TV
advertising, each drawing on the puzzle theme. Print and online ads used
puzzle imagery, such as crossword puzzles and Rubik’s cubes and featured the
bank’s products, services and rates plus photos of individuals, families and
The agency’s 30-second TV spot, meanwhile, took viewers through a
digitally-created maze as a voiceover talked about the challenges of purchasing
a home. The maze opens into the solution—the bank—where mortgages and
home-buying support are found.
The TV spot earned a Gold Award at the New England Financial Marketing
Awards in the loan category for banks under $500 million in assets.
Agency: Davis Advertising
Client: Spencer Bank
File Name: SPB20914_HE_Puzzle
Media: SNL (cover)
Size: 8col. x 4” ( 11. 5”x4”)
Date: Friday 12/13/13
EQUAL HOUSING LENDER
800-547-2885 Spencer • LeiceSter • rutLand • Warren • WOrceSter
Life’s a lot less puzzling with a SpencerBANK
low rate home equity loan.
At SpencerBANK you’ll find straightforward answers to your home equity questions.
So you can spend more time enjoying life and less time banking.
Stop in any location or visit us online today at
*Annual Percentage Rates (APR) quoted are for owner-occupied 1-4 family properties and for owner-occupied residential condominiums located in Massachusetts. Lien must be in first position. Maximum loan-to-value (LTV) is 80% of appraised value for a loan amount up to $125,000 and 70% for a loan amount between $125,001 and $250,000. Rate
is in effect as of 11/22/13 and is subject to change without notice. A 5-year term with an interest rate of 2.99% is repayable in 60 monthly installment of $17.96 per each $1,000 borrowed. A 10-year term with an interest rate of 3.49% is repayable in 120 monthly installments of $9.88 per each $1,000 borrowed. Payments do not include taxes and
insurance. If we require escrow, your payment will be higher. Property insurance is required. Minimum loan amount is $25,000 with a maximum loan amount of $250,000. Existing SpencerBANK mortgage/home equity customers must apply for and be approved for an increase in their current loan by at least $25,000 to qualify. Appraisals will be required
for loan amounts that exceed $125,000, for 2-4 family owner occupied properties, for properties that contain more than 10 acres and for properties that have a Chapter 61, 61A or 61B lien at borrower’s expense. Appraisal fees typically run from $350 to $550. Borrower is responsible for any cost or fees required by their current lender to have the loan
refinanced with SpencerBANK. Other terms and conditions may apply. Consult a tax advisor about the deductibility of interest. This offer may be withdrawn at any time. For properties held in Trusts, or have a Chapter 61, 61A or 61B lien, apply at a local branch; certain fees, terms and conditions will apply.
Each depositor is insured by the FDIC to at least $250,000. All deposits above the FDIC insurance amount are insured by the Depositors Insurance Fund (DIF).
Request for PDF to be put in
WorkZone Holding Tank
PDF uploaded to WorkZone
No. of Revisions: 0