See the Seal. Trust the Solution.
ABA endorsed solutions help banks make money, save money, diversify
income and improve efficiency.
Backed by a comprehensive due-diligence process, these select solutions
are analyzed by industry experts, field-tested by bankers and meet stringent
quality and customer-service standards.
Brought to ABA members by the Corporation for American Banking,
a subsidiary of the American Bankers Association.
It’s 18 inches from the head to the heart
and, this book helps everyone learn
how to use humility, vulnerability,
transparency, empathy and, yes, even
love to connect that short journey and
to become a transformative leader. (See
“Leadership from the Heart,” p. 18.)
I love getting new books from
Amazon or from authors themselves.
Nothing can replace an oldie but
goodie, however, so here are three
more that share timeless ideas:
m;Trust Based Selling, by
Charles Green. (See “Trust Me!” by
Charles Green, ABA Bank Marketing and Sales, January–February,
m;The Challenger Sale, by Brent
Adamson and Matt Dixon.
m;Insight Selling, by Mike Schultz
and John Doerr.
Chase and Gavin love playing
games. In the game of banking, the
rules are changing quickly and continually. Staying ahead of the game and
your competition requires knowledge,
passion and execution. n
ABOUT THE AUTHOR
JACK HUBBARD is
chairman and chief
sales officer of St. Meyer
& Hubbard, a sales
and training firm located in Elgin, Ill.
He serves also as an instructor for
the ABA School of Bank Marketing
and Management. Email: jhubbard@
In the game of banking, the rules are
changing quickly and continually.