The banking industry in general and bank marketing in particular have been changing rapidly. Whenever the needs of our readers shift, ABA Bank
Marketing and Sales magazine changes and adapts as well.
Starting on Oct. 4, the magazine will discontinue its print product and evolve
into—and integrate with—a new online site called ABA Bank Marketing (www.
ababankmarketing.com). This site will be updated frequently and will contain
all of the quality news, features and columns that magazine readers over the
decades have come to expect—plus much more.
The site will be a hub for all of the information resources available through the
umbrella of ABA marketing services and products—including the ABA Marketing
Network, the ABA Marketing Conference, the ABA Bank Marketing School, and
the ABA Institute of Certified Bankers, which awards the Certified Financial
Marketing Professional (CFMP) certification.
Available to all at no charge
The site will contain many more helpful, in-depth articles and reference materials
than it was ever possible to publish in a monthly periodical. It will be free and
accessible to all bank marketing professionals as well as bank CEOs and retail
One of the many exciting features about our new online presence is that
we will have the opportunity to showcase videos from bank marketing and
advertising campaigns as well as banker video interviews, video training sessions
and video excerpts from conferences and events of interest to bank marketers.
Readers who have a paid subscription to the magazine and whose
subscription has not yet expired, will be offered the opportunity to receive full
membership benefits in the ABA Marketing Network through the end of the
magazine subscription period. Past issues of the magazine online will continue
to be available for your reference, just as they are today.
Sign up for a weekly digital digest
The new ABA Bank Marketing site offers a one-stop reliable source for
trustworthy content, new ideas, strategic initiatives, networking opportunities
and success tools.
We encourage you to sign up for our weekly digital digest, which will deliver
the latest highlights from the ABA Bank Marketing site directly to your inbox.
Remember, nobody knows banking or bank marketing as well as the ABA does.
ABA Bank Marketing and Sales
Important Notice To